🔁Mario Nawfal:

🚨UFC AND META TEAM UP TO BRING AI GLASSES INTO THE OCTAGON—FAN EXPERIENCE REDEFINED

UFC has just signed a multiyear deal with Meta, naming the tech giant its Official AI Glasses Partner and first-ever Official Fan Technology Partner.

This partnership will change the game for fans of MMA, bringing Meta’s AI glasses to UFC events—from Pay-Per-Views to Fight Nights.

Meta’s AI glasses will enhance the live fan experience, and Threads will become the go-to hub for exclusive content and fan interactions.

UFC President Dana White calls it “great news” for the sport’s 700 million global fans, with new tech like Meta AI and Meta Quest offering deeper engagement.

This partnership, alongside UFC’s 2024 AI deal with IBM, sets the stage for a tech-driven future as the UFC prepares for its 2025 media rights discussions.

Sources: @​ufc , @​danawhite
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