🔁Mario Nawfal:
AI IN ADVERTISING: GOODBYE MINDLESS TASKS, HELLO CREATIVE THINKING
Generative AI is changing how agencies work—and WPP CTO Stephan Pretorius says it’s not about fewer jobs, it’s about better ones.
Stephan Pretorius:
“Having someone sit in Photoshop all day and create 13,000 variants of a particular ad manually, you know, one by one is not really a very stimulating task, right?
These kind of automations are built so that you free people up from doing menial work and really think about the design or to think about the messaging or to do more research about the consumer audience or to aestheticize the product shots better.”
The robots aren’t replacing us. They’re relieving us.
Source: Bloomberg
https://x.com/MarioNawfal/... https://x.com/MarioNawfal/...
AI IN ADVERTISING: GOODBYE MINDLESS TASKS, HELLO CREATIVE THINKING
Generative AI is changing how agencies work—and WPP CTO Stephan Pretorius says it’s not about fewer jobs, it’s about better ones.
Stephan Pretorius:
“Having someone sit in Photoshop all day and create 13,000 variants of a particular ad manually, you know, one by one is not really a very stimulating task, right?
These kind of automations are built so that you free people up from doing menial work and really think about the design or to think about the messaging or to do more research about the consumer audience or to aestheticize the product shots better.”
The robots aren’t replacing us. They’re relieving us.
Source: Bloomberg
https://x.com/MarioNawfal/... https://x.com/MarioNawfal/...
2 months ago
