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🔁Mario Nawfal:

🚨 BMW BUILT A BUYING BRAIN — AND IT’S GETTING SMARTER

BMW turned its supply chain into a tech lab.

Their new AI system, AIconic, doesn’t just search — it thinks.

It compares supplier bids, flags red flags, and writes tenders faster than any human ever could.

10 specialized agents now power 10,000+ monthly searches for 1,800 employees.

That’s not automation — that’s acceleration.

Built with NTT DATA in Romania, it’s evolving into a fully autonomous assistant that will analyze supply risks, generate reports, and suggest moves before anyone asks.

BMW’s not just digitizing purchasing — it’s redesigning how decisions get made.

Source: BMW Group
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2 months ago

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